Public relations is an essential component of the corporate marketing mix, one that plays a critical role in building brand awareness and increasing sales opportunities. Why?

Because unlike a typical marketing effort, public relations represents the only objective, unadulterated information flow about your product, service or organization. And in today’s competitive environment in which the typical American sees more than 5,000 marketing messages daily, public relations is not an option, it’s a necessity.

A strategic public relations program can position your company to enter new markets and expose your offerings to new audiences without the expense associated with an advertising program. A well thought-out and skillfully executed media relations campaign will turn your organization into a “source” for reporters seeking an expert’s opinion. After all, knowledge is power – specifically, power with the press. Reporters usually care a lot more about what you know than what you do, and getting publicity in mainstream national publications is often a matter of giving them what they want. A PR campaign strategically shapes your message to cater to the needs and interests of each media outlet. In turn, coverage by the news media will increase your visibility and even your credibility among various publics. We have a process that reflects this kind of thinking and encompasses the technologies that make up its execution… Kitchen Brand Attentioneering™.
 

Recently, the Four A’s published a white paper indicating that a company’s brand can contribute up to 5% of its stock’s value. That’s real dollars. And an illustration, among many others, of how critical a company’s corporate image or product brand can be. We believe that PR can play a tremendous role in molding public opinion about brand, and that’s why at Kitchen, it’s a core focus. But we don’t just bandy about the term branding, without substance. Instead, we have a comprehensive process of elevating brand through public relations. It’s called Brand Attentioneering™ and here’s how it works:

Today, a brand can mean different things to different people. By defining up front that makes the brand tick, and recognizing its individual value propositions to particular target groups, we identify a much more enhanced brand experience to these sub-markets. We then use our considerable media relations experience, including Kitchen proprietary techniques such as the MediaWorks Circle™, to effectively distribute brand messages to applicable vertical channels among the tens of thousands of print, broadcast, pointcast and e-comm media outlets. The result is an enriched brand that reaches direct targets, influencers and potential targets in new and dramatic ways.

Brand Attentioneering™… making your brand unique, powerful, and motivating to different targets. It’s a part of everything we do at Kitchen, and one way that we deliver definitive sales and profits.