Brand Development and Enhancement through Media Building Traffic and Momentum for Trade Show Programs Compiling Targeted Media Lists Composing and Issuing News Releases Coordinating and Analyzing Surveys and Studies Synchronization with all Other Marcomm Elements Corporate Communications Counsel and Training Creating Online and Printed Newsletters Crisis Communications Developing Bylines/Case Studies/Testimonials Engaging Speaking Opportunities Issues Advocacy/Public Affairs Planning and Coordinating Media Tours Rapid Response Program/Responding to Media Inquiries Securing Effective Media Placements Strategic Analysis and Plan Development